The team

Arianna

Starry eyed social-impact multitasker with a background in NGOs, charities and international development and a tendency to point out the good in the world. Throughout my years of international development and refugee support work, I developed an obsession for social enterprises, seeing them as a pathway for the not-for-profit sector to become more financially sustainable and independent. In November 2019 I set off on a journey across the world to connect, learn from and be inspired by this alternative economy… desperate to share the stories with anyone who will listen!

Sinéad

Having been ruminating over (and eternally adding to) an Evernote tab of “business ideas” never quite finding one that felt ‘just right’, I had my Goldilocks moment when meeting Ari and having long discussions and recommendations of ‘for-purpose’ and ‘for-good’ businesses & the legends behind them. I’m particularly excited about building (think) enough with a local-focus at a global scale… so that when we can travel again, it’s easy to connect and support these businesses no matter where you are in the world. My background’s in tech start-ups and establishing small businesses doing everything from marketing and design to product design and management. I love creating structure from chaos and crafting the perfect playlist.

Rida

Caught between the practicalities of modern life and the desire to live ethically, I am a finance professional who has always wanted to do more. In 2020, I had reached a point where I could no longer, in good conscience, ignore everything that is wrong with the world and the problems created by humanity’s incessant need for money & power. Confused about what to do, I had my lucky break when I met Ari at a late Autumn picnic on a beautiful sunny day in Melbourne. With her stories, ideas and experiences, she whisked me off to a land where all humans live prosperous lives, wealth is distributed equitably and our planet is flourishing. There was really no turning back from this dream….I set out to create this land with Ari & Nade, and all our amazing, lovely friends who help us. We implore you to come join us on our journey!

Caitlin

As a storyteller and curious thinker, I’ve always been obsessed with ideas that have a good heart and a big impact. After working in commercial start-ups in brand and marketing I couldn’t shake the feeling that I could be using my time and skills to do more for the communities and causes I love. After moving to Melbourne in 2017 I threw myself into the social enterprise and not-for-profit world, working with amazing teams to develop brands, communities and movements. It’s in one of these teams I met Ari and Sinéad, and I couldn’t refuse the chance to join the team to create something so full of heart, purpose, and possibilities!