What is a ‘for-purpose’ business?

The short version: businesses which trade with an intention to generate a positive impact on society or reduce their impact on the environment. 

The extended version: the vast number of definitions, certifications and accreditations out there make it nearly impossible to tell you exactly what a for-purpose business is. 

Some official definitions are:

• Social enterprises are businesses that trade to intentionally tackle social problems, improve communities, provide people access to employment and training, or help the environment. - Social Traders

• Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. - B Corp

Whilst (think) enough. uses and appreciates all these definitions of for-purpose businesses, we aim to feature a broader selection including entities which:

• are not certified or recognised yet, but still hold a social or environmental purpose at their core;

• do not trade with money, but still have something to offer an end consumer.

Essentially, if a business defines itself as for-purpose we want to hear from them, ask them our framework questions and let’s see together whether they’re enough. 

Are you another certifying body?

(think) enough. is not a certification. It is a platform which collects information from for-purpose businesses and presents it to you in a clear, transparent and accessible way. That said, we do collect all certifications which each business wants to showcase and pop them there next to all the other information. Certifications can be great! But that doesn’t mean that only certified businesses are great.

How do you vet businesses and what’s this ‘framework’ you speak of?

Read more here.

Why Sustainable Development Goals (SDGs)?

Read more here.